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The Discover Network Premium Card
product is a feature- and benefit-rich credit card designed to bring
both the profit potential and the loyalty of more affluent customers
to Discover Network Issuers, Acquirers and Merchants. It provides
access to a group that generally spends nearly two times more
on their cards than consumers with other card types—a group
less sensitive to economic fluctuations and less hesitant to make
major purchases.* What’s more, Discover Network
works hand-in-hand with merchants and issuers to develop marketing
campaigns that help reach this lucrative consumer segment. The Discover Network Premium Card can help attract more customers through a comprehensive suite of benefits, including:
The Discover Network Premium Card product offers the chance to:The Discover Network Premium Card appeals to high-spend,
high-volume consumers who have a stronger purchasing capacity
than non-premium cardholders. With higher-than-average household
incomes, these consumers have the potential to increase volume
and revenue. Their average ticket size is 32% greater and they average 27.5 transactions per month versus 12.7 by other types of cardholders. * Premium cardholders are a select group of consumers with the desire—and means—to purchase more frequently without hesitation, and are less likely to delay major purchases. Premium Card consumers are an especially attractive segment because the inherent stability of their financial situations makes them less sensitive to economic fluctuations. That means greater revenue consistency. To learn more about Discover Network General Purpose Credit Cards, contact your Discover Network Relationship Manager or click to Get Started today.
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