Discover NetworkPrivate Label Credit Cards
work just like the General Purpose Credit Card, but feature
individual business or merchant branding. By leveraging Discover
Network’s existing infrastructure and systems, the Private
Label Credit Card program increases speed to market, and provides
cardholders with access to new features and innovative payment and
rewards programs. Private Label Credit Cards create unique
opportunities for issuers to collaborate with merchants, for merchants
to build brand recognition and loyalty with customers and for acquirers
to benefit from increased transactions.
Discover Network Private
Label Credit Cards offer an efficient and effective means to:
Increase brand awareness with a custom card design. With the
Private Label Credit Card, businesses can create stronger
brand affinity and maximize loyalty.
Discover Network has already created a Private Label Credit
Card program platform that runs on existing merchant equipment
and requires minimal staff training. The Private Label Credit
Card program reduces the resources and time needed to launch
a program by eliminating the operational challenge and expense
of establishing a direct link between the issuer and the merchant.
The Discover Network Private Label Credit Card gives
businesses the power to build their own network by opening up
acceptance of their program to specific merchants. These
strategic partnerships enable joint marketing opportunities
that increase the customer base and build revenue.
Data quality is critical in ensuring that Private Label
Credit Card Programs operate as intended. Discover Network
is at the forefront of the industry in terms of merchant data
quality. This is critical in an environment where stores open,
close, change processors or make other changes on a regular
basis.
Discover Network Private Label Credit Cards place
businesses on the cutting edge with innovative payment solutions
like Recurring Payments, Cash Over and emerging technologies
such as Discover Network Zip payments.
To learn more about Discover Network Private
Label Credit Cards, contact your Discover Network Relationship
Manager or click to Get
Started today.
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Discover Network is uniquely positioned to offer issuers the
ability to process Private Label Credit Card transactions
on behalf of a merchant partner. By implementing a Private
Label Credit Card Program through Discover Network, speed
to market can be streamlined and new features can be offered,
including: rewards programs, Recurring Payments (recurring
and fixed-term billing), along with emerging technologies such
as Discover Network Zip payments. Issuers benefit through
the merchant’s customer base, increasing transactions
and revenue through an established payments platform.
Implementation of a Discover Network
Private Label program allows issuers to:
With Discover Network’s existing Private Label
Card program, issuers are able to quickly get their
program to market and still customize it with powerful
tools and options. Because the program runs on existing
merchant equipment, it drastically reduces the resources
and training time needed to launch the program by eliminating
the operational challenge and expense of establishing
a direct link between the issuer and the merchant.
The Discover Network Private Label Credit Card
gives businesses the power to build their own network
by opening acceptance of their program to specific merchants.
These strategic partnerships enable joint marketing
opportunities that increase the customer base and build
revenue.
With the Private Label Credit Card program,
issuer’s can leverage Discover Network’s customizable
points-based rewards program, Perks Everyday,
which is designed to drive cardholder loyalty and generate
revenue through increased card usage. Cardholders can
redeem their reward points for gift cards, brand-name
merchandise, travel services, charitable donations and
more.
By offering a host of innovative products such as Cash
Over and Discover Network Zip,
the Private Label Credit Card helps issuers differentiate
their programs, attracting new merchants and increasing
card usage among cardholders.
To learn more about issuing Discover Network Private Label Credit Cards, contact your Discover Network Relationship Manager or click to Get Started today.
Discover Network connects your merchants and their Discover
Network Issuers to easily process Private Label Credit Card
transactions and settlements without difficult system or equipment
changes. Private Label Credit Cards allow your merchants
to leverage the potential of their most loyal customers, benefiting
acquirers through increased transactions and interchange revenue.
Implementation of a Private Label
Credit Card program on Discover Network allows your merchants
to:
Merchants can launch a Private Label Credit Card
program quickly and easily. Because the program runs on
existing merchant equipment, the training time and expense
of establishing an effective Private Label Credit
Card program is drastically reduced.
Merchants can foster loyalty and increase revenue with
supplemental private label-compatible Discover Network
product features, including Cash Over, Recurring Payments,
and Discover Network Zip contactless payment
technology.
To learn more about Discover Network Private Label Credit Cards, contact your Discover Network Relationship Manager or click to Get Started today.
Private Label Credit Cards allow merchants to maximize
their customer base by building loyalty, increasing brand recognition
and promoting repeat transactions. Regardless of size, merchants
can leverage this affordable way to increase awareness and build
and retain their customer base, all by leveraging existing equipment
and infrastructures. With a prebuilt platform, extensive resources
and a collaborative way of doing business, Discover Network
eliminates all of the heavy lifting.
Implementation of a Private Label
Credit Card program on Discover Network allows merchants
to:
Showcase the merchant brand and draw cardholders from an existing base of loyal customers. Utilize promotions and services to deepen existing customer relationships and build new ones.
Merchants can launch a Private Label Credit Card
program quickly and easily. Because the program runs on
existing merchant equipment, the training time and expense
of establishing an effective Private Label Credit Card
program is drastically reduced.
Get the most out of marketing and promotional relationships
through customized acceptance programs to meet specific
merchant needs. Private Label Credit Card programs
can be set up as either closed or semi-open, giving merchants
the flexibility to limit acceptance based on a wide variety
of factors or to expand partnerships with other retailers
and marketing partners.
Merchants can target specific cardholders, or even an entire portfolio, with offers and other merchant-sponsored programs, expanding merchant reach and profitability.
Foster loyalty and increase revenue with supplemental
Private Label Credit Card program features, including
Recurring Payments or Discover Network Zip
payment technology.
With the Private Label Credit Card, merchants
can leverage Discover Network’s flexible points-based
rewards program, Perks Everyday, which is designed
to drive cardholder loyalty and generate revenue through
increased card usage. Merchants have the flexibility to
choose offerings from hundreds of reward items, including
gift cards, brand-name merchandise, travel services, charitable
donations and more.
To learn more about accepting Discover Network Private Label Credit Cards, contact your Discover Network Relationship Manager or click to Get Started today.
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