The Discover NetworkCash Over program adds a valuable
utility to credit cards – the ability to get cash without additional
fees at the point of sale. Research shows that 57%* of debit
card users claim that the ability to get cash at the point of
sale will result in more usage of their card. Why not offer the
same benefit with a credit card? By providing cardholders with
more convenience and utility on one card, Cash Over can
help drive volume and create lasting relationships. Cash Over
success has even been recognized by Cards & Payments for
combining the benefits of an ATM with a credit card, and was honored
as one of the Best New Products for 2007. *Digital Transactions,
August 2006.
By providing one—stop shopping convenience that saves
customers time and money, Cash Over helps build customer
preference, which in turn typically increases transaction
volumes and repeat business.
Shown to typically increase transactions and number of repeat
visits while driving higher-average ticket sales,*Cash
Over is a unique payment program designed to help grow
business and add value to the customer experience. *Based on consumer research conducted on behalf of Discover Network.
Cash Over helps merchants attract new customers
seeking the added convenience of no-fee cash access at the
point of sale. It also gives issuers a unique selling point
to take into markets that appear to be saturated with similar
offers.
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The added utility and convenience of Cash Over have been shown
to increase customer transactions by 23% and average ticket size by
7% (not including the cash amount).* That’s roughly three to four
times the lift seen by typical merchant loyalty programs!**
* Discover Network study.
** Based on date from leading loyalty programs.
Nearly 20,000 merchant
locations offer Cash Over today***:
*** Cash Over limits are established by individual Merchants. Cash Over may not be available at all participating merchants' store locations. Check with a store near you for details!
**Not all locations offer Cash Over
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The Cash Over program offers a unique and convenient
way for cardholders to access cash through their Discover
Network Cards—driving the issuer’s card to top
of wallet. That means higher volumes and more profits from
increased usage, while issuers build strong customer preference
and card loyalty.
Research shows that 57%* of debit card users claim the ability to get cash back at the point of sale will result in more card usage. Why not offer the same benefit to your credit cardholders? *Digital Transactions,
August 2006.
Cash Over provides an easy way to increase
volume. By providing cardholders with a convenient
way to access cash at their favorite merchants, Cash
Over helps increase card usage by incorporating
fee-free cash access at the point of sale.
The added convenience of Cash Over strengthens loyalty to your card. The Cash Over program drives cardholders to reach for the issuer’s card to pay for their purchases— while putting cash in their pockets.
The benefits of this exclusive offering, including
fee-free cash access at the point of sale and simplified
management of personal finances, help issuers differentiate
themselves and attract new cardholders.
With Cash Over issuers gain access to a wealth of resources to increase the success of their card programs. Issuers can receive program tips, educational materials, promotional content and ideas, and even participate in joint marketing opportunities with select retailers to maximize reach.
To learn more about adding product features to
your Discover Network program, contact your Relationship
Manager or click to Get Started today.
Exclusively from Discover Network, the Cash Over
program provides customers with another reason to shop at
your stores—the convenience of getting cash at the
point of sale when they make a purchase with credit. The
added utility and convenience of Cash Over have
been shown to increase customer transactions by 23% and
average ticket size by 7% (not including the cash amount).*
That’s roughly three to four times the lift seen by
typical merchant loyalty programs!** * Discover Network study. ** Based on data from leading loyalty programs.
Cash Over provides an easy way to increase
sales without incurring any additional fees for merchants
or their customers. Shown to increase transactions
and repeat visits while driving higher-average ticket
sales,*Cash Over is a distinctive
payment program to help grow your business and add
unique value to the customer experience. *2007 Discover
Network study.
A recent Discover Network analysis showed that Cash Over resulted in a significant increase in repeat visits.* By providing one-stop shopping that offers no-fee cash access at the point of sale, you build store preference and loyalty. *Discover Network study.
Cash Over attracts new customers seeking
the convenience of no-fee cash access at the point
of sale during everyday shopping. What’s more,
Cash Over customers are shown to spend more
frequently-adding to your bottom line.
Getting started is simple
1. Contact your Discover Network Relationship Manager to register.
2. Complete the required merchant processor formatting.
3. Enable your point-of-sale terminals to prompt customers for Cash Over on all Discover Network Cards.
To learn more about implementing Discover Network
product features, contact your Relationship Manager or click
to Get Started
today.
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