Data is valuable, but only when useful insights can be gleaned and real-world results can be made actionable. To help maximize marketing efforts, Discover Network Account Representatives can help issuers attain, assess and interpret crucial insight into the business to help design programs for success, including:

• In-depth situational analysis in which Discover Network experts develop a clear picture of the issuer’s business, specific goals and unique challenges that should be addressed.
• Extensive market research and custom analysis developed from years of firsthand experiences and real-world observations.
• Comprehensive cardholder data, portfolio analysis and targeting that can help identify potential gaps or weak points in the current marketing message and execution tactics.

With Discover Network there is no need to create a marketing campaign from scratch. Discover Network has developed a Marketing Toolkit—a comprehensive set of templates, tips and resources—that bring together the elements and processes needed to quickly and easily provide an array of materials and support – from individual pieces of communication to complete campaigns. The Marketing Toolkit includes:

• A suite of existing templates, including collateral pieces, lobby signage, posters, statement inserts and more; available in ready-to-use or easily customizable formats.
• A copy library to help create customized marketing pieces.
• FAQs that help equip issuers with quick answers to the questions of prospective and new cardholders.

Discover Network helps coordinate marketing materials needed in order to help issuers effectively launch programs quickly. To help expedite the process, Discover Network offers a wide array of support and services:

• Creative consultation to help identify the marketing materials that best suit the issuer’s unique needs and business objectives.
• Access to AMPS, a Web-based submission and approval tool that helps automate and expedite required approvals on marketing materials and card art.
• Access to Discover Network iPrint, a print-on-demand website where issuers can customize and print marketing materials.

Discover Network’s Merchant relationships can work to an issuer’s advantage. Offering an array of programs that help build cardholder loyalty, Discover Network also provides access to exclusive merchant promotions, such as:

• The Perks eShop program through the Discover Network Web site that provides exclusive merchant offers for an issuer’s cardholders.
• Issuer-merchant partnerships that reward cardholders when the card is used at that merchant, including discounts, rewards and other promotional incentives.

Discover Network brings expertise and insight to an acquirer's payments business with comprehensive planning, support services and effective tools to help drive results and achieve business goals, including:

• Customized data analytics to help identify and capitalize on gap opportunities in payment card acceptance.
• Close collaboration to create a winning strategy to increase payment card acceptance and transaction volume.
• Adaptive sales training support to maximize the marketing program efficacy, including a wide range of materials and ongoing collaboration to hone the most effective sales training methodologies.
• Participation in signage strategy development for sales agents, POS providers and other signage channels.
• Regular strategy meetings with a dedicated marketing staff to continue collaboration on progress and results of acceptance efforts.
• Expertise and assistance in activation campaigns, including access to the Discover Network telemarketing team for outbound calls and to the Discover Network direct mail/activation team for ongoing campaign management.
• Historical closure analytics to help drive retention strategies.

Discover Network offers a wide variety of services and support through the DiscoverNetwork.com Web site. At DiscoverNetwork.com, acquirers have 24/7 access to a host of marketing tools and timely reports, such as:

• Free merchant signage and supplies
• Operations reports
• Marketing reports

Ensuring the business runs smoothly is a critical component to success. Acquirers can quickly and easily stay on top of merchant accounts with easy-to-access online reporting at DiscoverNetwork.com, including daily settlement and dispute reports.

Flexible, functional online marketing reports ensure programming is on track and ahead of industry trends. Unique to Discover Network, acquirers can access free, interactive marketing reports 24/7 which can be customized and offer a host of mission-critical business data. Access to such intelligence means acquirers can develop actionable insight to better support sales agents in their acquisition efforts. These real-time reports also help acquirers extract a birds-eye view of key performance indicators and marketing activity success rates. From identifying new opportunities within each industry to assessing the causes and impact of customer attrition and churn, Discover Network’s free online reporting tools make managing the business more effective and efficient than ever.

Discover Network knows there are many times that call for an expert consultation to garner additional business insight and actionable advice.  With Discover Network, acquirers benefit from a dedicated Relationship Manager that can answer day to day questions, or work as a liaison between the acquirer and the appropriate subject matter expert. Discover Network offers acquirers access to experts in sales, operations, disputes and marketing.

Discover Network research shows that 71% of Discover Network Cardholders actively look for signage at a merchant location. Discover Network offers a variety of signage to choose from, including:

• Payment option logos (including online ads)
• Signage:
  • Door and window signage
  • Point-of-sale
  • Specialized signage:
    • Restaurant/quick serve
    • Supermarket
    • Healthcare
    • ATM and financial
  • Outdoor
• Supplies:
  • Labels/stickers
  • Sales/credit slips
  • Fraud prevention supplies
  • Reference materials

Discover Network provides free materials to help increase visibility of services and benefits available to merchants who accept Discover Network Cards. These include:

• Fraud prevention materials
• Gift card materials
• Customer service materials
• Mall materials

A key strength of Discover Network is the ability to connect businesses and combine their strengths in mutually beneficial programs. Merchants have the opportunity to:

• Work with a Discover Network Issuer to create and promote an offer for their cardholders to redeem exclusively with the designated merchant
• Showcase offers directly to cardholders via a custom-branded Perks eShop Web site

Discover Network offers analytical support to help determine a merchant’s "buyer profile." For instance, data and analysis can be focused on cardholder spending habits according to demographics, average ticket size, spending by time of day, ticket size and frequency with use of product features like Cash Over and others.